⋅⟡ ݁₊ . ‧ Case Study ‧₊ ˚ ⋅
may's thinking and designing process
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brief
brief
read and study carefully
⋆writing it down on paper helps may makes sense of the tasks and
remember them more easily.
Project: Font Forum
design 3 posters + 3 instagram post
-> 2 deliverables with the given sizes
same visual identity
-> the 3 designs should work together a set
-> not look the exact same
TYPE-DRIVEN DESIGN
emphasis on event name + speakers' names
includes all given informations
4 colors most
mood board
mood board
researches + inspirations
thumbnail sketches
thumbnail sketches
sketching ideas and concept on paper
sketches
more sketches
pick 2 concepts/designs and...
more sketches (but cleaner)
digitalizing / vectorizing
digitalizing / vectorizing
adobe illustrator
concept 1
concept 2
narrow down to 1 concept
let feedback + critique guide the refinement process !
finalize
finalize
subtle adjustments can lead to significant improvements.
this project called for two deliverables: a large-scale poster and an Instagram version
mockups
mockups
yayyy
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